Resume
Here’s a quick snapshot of who I am, where I’m based, and what I bring to every project as a Senior Product Designer and Strategist.
Introduction
I am a Senior Product Designer with 8 years of experience designing end-to-end digital experiences across AI, education, healthcare, government, and enterprise platforms. I specialize in integrating UX strategy with scalable systems, research-driven insights, and AI-powered features. I take pride in seeing projects through from start to finish, always keeping a clear and holistic view along the way. That means I stay informed, connected, and never rely on guesswork. As a lead, I’m happy to jump in wherever I’m needed, whether that’s research, design, or project management. I care deeply about creating meaningful work and making sure the entire team feels supported and excited about what we’re building together.
Resume & Quick Info
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Location: Bellevue, WA – Open to remote or Seattle based roles
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Resume: [Download PDF Resume]
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Email: marissa.chaplinsky@gmail.com
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LinkedIn: LinkedIn
Target Roles:
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Lead/Senior Product Designer
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Senior UX Designer
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AI/ML Product Designer and Strategy
Key Strengths
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AI/ML product design, conversational AI, smart automation, predictive alerts
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CRM & front-office workflows, omnichannel web + mobile design
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Onboarding flows, product-led growth, monetization & in-product discovery
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Accessibility, usability testing, inclusive design practices
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Research synthesis, opportunity mapping, roadmap influence
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Cross-functional collaboration, stakeholder alignment, remote teamwork
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Leadership through design critiques, mentorship, and workshops
My Impact
TreeRing (Senior Designer)
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Drove the design of TreeRing’s first AI/ML-powered features, including smart photo selection, automated layouts, and predictive alerts; delivered annotated wireframes, prototypes, and API contracts that reduced support costs, introduced guardrails and reason codes, and established a scalable foundation for omnichannel product experiences.
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Designed and launched a customer-facing AI virtual assistant, applying conversational AI, natural language processing, sentiment handling, and seamless human-AI handoffs; improved onboarding and first-time setup flows, reduced customer service tickets, and created more accessible, reliable self-service options across web and mobile.
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Created an AI opportunity matrix aligning research insights with business goals; directly influenced product roadmaps, drove monetization and in-product discovery within the yearbook marketplace, and supported segmentation strategies to expand user adoption.
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Led end-to-end modernization of TreeRing’s 15-year-old yearbook platform, integrating CRM-like workflows and streamlined submission processes; redesigned the parent dashboard to improve clarity, reduce missed deadlines, and increase retention.
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Championed accessibility and usability testing, embedding compliance into product updates and ensuring inclusive design across platforms.
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Delivered consistency and scalability through design system updates, annotated wireframes, and high-fidelity prototypes; influenced cross-functional partners (product, engineering, support, research, sales) to prioritize usability alongside business outcomes.
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Facilitated design critiques, roadmap discussions, and collaborative workshops, mentoring designers and fostering alignment across distributed, remote teams.
Number41 Media (Senior Designer)
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Designed high- and low-fidelity wireframes and interactive prototypes for CRM-driven platforms and omnichannel experiences, reducing revision cycles by 20% and accelerating stakeholder alignment.
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Conducted software and site audits, including accessibility compliance reviews, segmentation analysis, GAP analyses, and competitive benchmarks to guide redesign strategies.
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Created intuitive navigation structures using information architecture best practices, improving onboarding flows and task success rates across devices.
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Optimized responsive design for new and legacy systems, increasing mobile session duration and improving user retention.
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Partnered with product and engineering to define business requirements, develop project plans, and validate solutions through usability testing, user interviews, and discovery research.
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Collaborated remotely with cross-functional teams across North America, refining workflows and ensuring scalable outcomes for large-scale client systems.tionable final reports that directly informed product decisions
Cross-Role / Cumulative Impact Ideas
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Designed and delivered over 25+ end-to-end product solutions across AI, government, and healthcare sectors.
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Conducted 50+ user interviews and usability sessions to inform product strategy and design iterations.
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Improved cross-team collaboration across 3 departments by facilitating weekly solution design meetings and sprint planning.
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Helped secure executive buy-in for major product updates through prototypes and service blueprints that clarified ROI and user value.
Skills & Tools
Product Design & Strategy:
End-to-End Product Design, UX Design, Product Strategy, CRM & Front-Office Systems, Omnichannel Experience Design, Onboarding & First-Time Setup Flows, Interaction Design, Visual Design, Design Systems, Information Architecture, Accessibility & Usability Testing.
AI Integration:
AI/ML Product Design, AI-Driven Experience Design, Conversational AI, Human-AI Handoff, Workflow Automation, Predictive Guidance, Smart Layout Generation, Guardrails & Fallbacks, Data-Informed AI Strategy.
Research & Data:
User Research, Usability Testing, Discovery Interviews, Qualitative & Quantitative Analysis, Heuristic Evaluation, UX Audits, Segmentation & Targeting, NPS & Support Data Synthesis, Opportunity Matrices, Root Cause Analysis, Data-Driven Design Decisions.
Business Impact:
Monetization Strategy, In-Product Discovery, Conversion Optimization, Retention Strategy, Cost Reduction through Automation, Marketplace & E-Commerce UX, Customer Journey Mapping, Growth Strategy, Operational Efficiency.
Collaboration & Leadership:
Cross-Functional Collaboration (Product, Engineering, Research, Content, Sales, Support), Remote Collaboration, Stakeholder Alignment, Design Critiques, Design-Led Workshops, Roadmap Influence, Mentorship, Strategic Communication.
Tools:
Figma (Wireframes, Prototypes, Design Systems), Confluence, Jira, Mural, FigJam, Google Analytics, Amplitude, Mixpanel.