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Marissa Chaplinsky

Designing AI-Powered Photo Curation & Layouts

Automating photo layout generation to reduce manual design effort while empowering user creativity.

2025

8 Months

Senior Product Designer

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Impact At Scale

Our measurable improvements in user experience, efficiency, and business
outcomes

65%

Reduction in Tickets

Decrease in routine support inquiries
during peak season.

50%

Time Reduction

Reduction in manual page-building time

↑ 65%

Completion Rates

Layout completion rates increased

↑ 78%

User Confidence

Average time to resolve user issues
dropped significantly.

65%

Reduction in Tickets

Confidence in design creation

92%

User Satisfaction 

Decrease in routine support inquiries
during peak season.

↓ 42%

Support Requests

Reduced layout editing support tickets

Business Outcomes

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Accelerated Book Creation Timelines
Users complete projects faster with AI-assisted layouts

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Reduced Design Friction
Non-designers empowered to create professional layouts

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Increased Platform Retention
Higher satisfaction drives repeat usage year-over-year

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Enabled Scalable AI Feature Expansion
Foundation for future intelligent automation features

The Challenge

Creating yearbook layouts was time-intensive and overwhelming for many users,
particularly those without design experience. Users struggled with blank-canvas
paralysis, layout decisions, and time constraints, often delaying book completion.

User Pain Points

Didn't Know Where to Start

Blank canvas paralysis prevented users from beginning projects

Spent Hours Arranging Photos

Manual photo placement consumed excessive time and energy

Felt Unsure About Design Quality

Lack of design confidence led to project abandonment

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Business Impact

Pink Poppy Flowers

Low Feature Adoption

Complex tools remained underutilized by target users

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Delayed Project Completion

Extended timelines affected revenue and customer satisfaction

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Increased Support Tickets

Overwhelmed support teams with layout-related questions

My Role as Senior UX / Lead

I led the experience strategy and design execution for AI-powered layout
generation, partnering with product and engineering to define automation logic,
layout frameworks, and user control systems.

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Strategy & Vision

Defined AI layout generation strategy
Designed layout logic frameworks

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Design Execution

Built user customization controls
Led prototyping and testing

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Collaboration

Partnered with engineering teams
Balanced automation with creative flexibility

Research

Understanding Behaviors

Deep research into how users interact with layout tools and what drives successful yearbook creation.

Research Methods

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User Interviews

35+ in-depth conversations with yearbook creators

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Layout Usage Analytics

Analyzed cross compietitor layout creation sessions

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Session Recordings

Observed real user behavior patterns

Layout Usage Analytics

Analyzed 10K+ layout creation sessions

Layout Usage Analytics

Analyzed 10K+ layout creation sessions

Layout Usage Analytics

Analyzed 10K+ layout creation sessions

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Support Ticket Reviews

Identified common pain points and friction 

Key Insights

1

Wanted Guidance, Not Full Automation

Users desired intelligent suggestions while maintaining creative control

Creative Control Was Critical

Ability to override and customize layouts was non-negotiable

Layout Suggestions Reduced Anxiety

Starting point eliminated blank canvas paralysis

Time Savings Drove Satisfaction

Faster completion directly correlated with positive sentiment

3

4

2

AI-Assisted Research Process

Leveraged AI tools to accelerate research synthesis and uncover deeper insights

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ChatGPT and Gemini For Research Synthesis

Market Research Analysis

Processed compeitor analysis data and industry reports to idenftify market gaps and opprotunities in AI-assisted design tools

Quantifying Research Insights

Synthesized interview transcripts and responses to extract quantifiable patterns and statistical signigicance. 

Insight Generation

Transformed raw user feedback into actionable design principles and feature requirements. 
 

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Figma Make for Layout Exploration

Rapid Prototyping

Generated multiple layout variations quickly to test different grid systems and visual hierarchies.

Design System Scaling 

Accelerated component creation and maintained consistency across layout templates. 

Iteration Speed

Tested design concepts 3x faster with AI-assisted layout generation and auto layout features.

System Design Thinking

Designing the Layout Intelligence System

We designed an AI-assisted layout engine that generated structured,
aesthetically balanced page designs based on photo quantity, orientation, and
hierarchy rules.

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Building User Trust Though Logic

Intelligent algorithm considers multiple factors to create balanced, professional layouts

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Photo quantity analysis

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Orientation detection (portrait/landscape)

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Visual hierarchy rules

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Compositional balance scoring

Creating Alignment With Strategy

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Understanding the concerns, finding an opprotunity for a solution while creating alingment amongst the teams on strategy. 

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Drafting The Empty/Fallback State Diagrams

Understanding the concerns, finding an opprotunity for a solution while creating alingment amongst the teams on strategy. 

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AI API Curation Experience Framework

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Created to translate technical API logic into transparent user-facing photo selection rules, ensuring trust and clarity within automated layouts.

My System Designe Approach

This project elevated my role from product designer to system architect, defining the intelligence layer that powers layout generation while
ensuring human creativity remains central to the experience.

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Logic Definition

Aligned JSON specifications with AI curation triggers to clarify photo quality and selection guidelines within the experience.

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Parameter Tuning

Established guardrail logic and fallback state interactions to protect quality and preserve experience continuity.

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Scalable Architecture

Designed a scalable foundation to enable future AI enhancements and evolving creative tools within the yearbook platform.

Visual & UI Design

Balancing Automation & Creativity

The core design challenge: provide intelligent assistance without removing the joy of creative expression

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Layout Suggestions

AI generates multiple layout options instantly based on uploaded photos. Users can preview different arrangements before committing, eliminating guesswork and providing creative inspiration.

Multiple layout variations generated instantly
Real-time preview before applying
Context-aware suggestions based on page type

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Providing Trustable
Insights

Designed an explainability layer where the AI surfaces rationale for excluded photos, enabling informed user review before print and reducing operational risk.

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Giving Full Control At All Times

The AI generated layout integrates into the core editor experience, ensuring users retain full creative control and uninterrupted access to all standard design capabilities.

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Creating Comfort with Familiarity

Strategically retained established brand patterns and embedded the functionality within the primary editor workflow to maximize adoption, recognition, and user confidence.

Designing Flexible Editing Controls

Micro-interactions and editing workflows that feel intuitive and responsive and trutworthy

Refine AI Selected Photos

The JSON driven system curates optimal photo sets based on defined constraints while intentionally preserving user agency to strengthen trust in AI assisted decisions.

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Support Creative Expansion Beyond Automation

After the layout is generated, users can seamlessly adjust photo sizes and refine the page, enabling ongoing creativity while the system functions as an intelligent assistant rather than a rigid automation tool.

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System Documentation

Technical Documentation & UI Behavior

Comprehensive documentation defining how the AI layout system should
behave, edge cases, and interaction patterns

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Interaction State Definitions

Folder Selection

Users begin by selecting a photo folder, allowing the system to analyze content volume and prepare structured layout recommendations

Intelligent Image Curation

The AI evaluates duplicates, resolution, composition, and quality to surface the strongest images while clearly flagging any print risks.

Guided Layout Selection

Multiple layout variations are generated based on selected images, giving users structured options with full review and control before placement.

Seamless Editor Integration

The selected layout drops directly into the yearbook editor, preserving full editing capabilities so users can refine, rearrange, and expand creatively.

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Edge Case Handling

Low Resolution Warning

Images that do not meet print quality thresholds are flagged with clear messaging to prevent blurry or pixelated output.

Duplicate Detection

Visually similar photos are automatically filtered, with transparent feedback to avoid redundancy and improve layout variety.

Orientation Mismatch

Photos that conflict with layout orientation constraints are repositioned or recommended for alternate slots to preserve composition integrity.

Low Photo Count

When too few photos are available, the system adapts layout density or recommends uploading more images to maintain visual balance.

Design Standards

Design System & Visual Language

Established comprehensive design standards to ensure consistency and quality
across all AI-generated layouts

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Visual Hierarchy Rules

Photo Size Ratios

Hero
1.5-2x

Secondary
1x

Supporting
0.5-0.75x

Spacing Standards

Minimum gutter:
Recommended gutter:
Page margins:

8px:
16px
24-32px:

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Layout Quality Metrics

Visual Balance Score

Measures weight distribution across quadrants

PASS: ≥7/10

White Space Ratio

Ensures breathing room and readability

PASS: 15-30%

Hierarchy Clarity

Focal point identification and size differentiation

PASS: ≥8/10

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Grid System Framework

12-Column Base Grid

• Layouts adapt to 12, 6, 4, 3, 2, or 1 column variations
• AI selects grid based on photo count and orientation
• Custom spans allowed for featured content

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Accessibility Standards

Minimum touch target size: 44x44px for interactive elements
Alt text required for all photos before layout generationKeyboard navigation support for all editing functions
Screen reader announcements for AI generation status
WCAG AA contrast ratios for all UI text elements

Design Principles

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Intelligent Defaults

AI suggests optimal layouts while
allowing full customization

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Visual Clarity

Clear hierarchy and breathing
room in every generated layout

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Performance

Sub-2s generation time with
instant preview updates

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Consistency

Unified design language across all
layout variations

Product Thinking

Key Product Decisions

Strategic decisions that shaped the product direction and balanced competing
priorities

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Automation vs Control

Decision: 70/30 split favoring user control

We tested full automation but users felt "locked out." The sweet spot: AI generates initial layouts, but every element remains editable.

"I want suggestions, not decisions made for me."

— User Testing Feedback

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Pure randomness created chaotic layouts. We constrained variation to
maintain professional quality while still offering diversity.

Variation Range

Moderate

Layout Randomness Thresholds

Decision: Controlled variation within aesthetic bounds

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Grid Rigidity vs Flexibility

Decision: Flexible grid with snap guidelines

Strict grids felt limiting; freeform was too chaotic. Magnetic snap points
provided freedom with guardrails.

Snap-to-grid suggestions (optional)
Free positioning available
Alignment guides on demand

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AI Confidence Scoring

Decision: Transparent confidence indicators

We show users when AI is "confident" vs "experimental" in layout
suggestions—building trust through transparency.

High Confidence

Experimental

Live & Launched

In Production Today

The AI-powered layout system is live in production, actively used by thousands
of yearbook creators across schools worldwide.

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Launch Milestones

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August 2025 - Beta Launch

Rolled out to 50 pilot schools for initial testing and feedback collection

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September 2025 - Full Release

Launched to all platform users with 82% feature adoption rate within first month

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Platform Integration

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Web Platform

Fully integrated into primary web editor with real-time
sync

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Mobile App

iOS and Android apps with optimized touch interactions

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Road Map Ahead

Weekly ML model retraining based on user selections
AI-powered caption suggestions 
Smart photo tagging and face recognition 
Theme-aware layout generation 
Multi-page spread optimization 

Outcomes at Scale

The AI layout system transformed the yearbook creation experience and
delivered measurable business value

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User Pain Points

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Reduced Manual Design Workload

50% average time savings in layout creation phase

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Improved User Satisfaction

4.6/5 average rating on AI layout feature

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Empowered Non-Designers

78% increase in confidence creating layouts

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Business Impact

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Increased Feature Adoption

65% uptake in first 3 months post-launch

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Accelerated Book Completion

Projects finished 40% faster on average

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Higher Retention Rates

Year-over-year customer retention improved 23%

Evolved from UI design to
architecting intelligent systems

System Thinking

This project expanded my ability to design AI-assisted creative tools—balancing
automation with human expression while aligning business goals with user
empowerment.

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Growth as a Design Lead

Cross-Functional Leadership

Evolved from UI design to
architecting intelligent systems

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Connected UX decisions to business outcomes

Strategic Vision

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