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Marissa Chaplinsky

Equal parts systems thinker and pixel perfectionist.

I'm Marissa, a Lead Product Designer based in Seattle, WA. I specialize in turning complex user problems into intuitively designed, scalable interfaces that drive measurable business growth.

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Figma Expert

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Data Driven

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AL/ML Design Forward

0 -> 1 Products

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B2B

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B2C

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Enterprise

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SaaS

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FinTech

8+

YOE

10M+

Revenue Impacted

15+

Products Launched

15M+

Users Helped

Selected Work

Highlights from my recent projects focusing on AI integration and
complex system design.

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45%

Reduction In 
Customer Support

12M+

Users Improved Resolution Time

35%

Increase In Self
Service Success

Enhancing User Support with
Intelligent Assistance

B2B     B2C      SaaS       AI

Designing an intelligent virtual assistant that leverages open and
closed AI models. By defining technical requirements and
identifying scalable quick wins, we transformed the customer
support landscape.complex system design.

B2B     B2C      SaaS       AI

AI-Powered Photo Curation &
Dynamic Layouts

Launched TreeRing's first AI photo-curation tool, significantly
reducing errors. The feature boosted retention and supported
sales growth by simplifying the creation process for users.

View Project ->

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53%

Manual Layout Reduction Time

85%

Increased Feature
Adoption

89%

Improved Task
Success Rate

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5.6M+

Users
Helped

80%

Faster Processing
Time

75%

Reduction in Backlog Inquiries 

B2B     B2C     Government      SaaS       End to End

Redesigning the Criminal Record Check Experience End-to-End

Designed a secure, transparent framework for submitting and managing criminal record checks. Balanced compliance requirements with a human-centered approach to sensitive data handling.

View Project ->

B2B     Government      SaaS       End to End

From Data Signals to Designed Experiences

Simplified complex data systems into a clear, actionable journey driving visibility and strategic insight. The framework supported roadmap planning and cross-functional collaboration at scale.

View Project ->

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1.8M+

Users
Helped

65%

Reduction In Data Retrieval Time

35%

Increase In Reporting Accuracy

Currently, Senior Product UX Designer at TreeRing

Pink Poppy Flowers

Enhancing User Support with Intelligent Assistance

Senior UX Designer | A project centered on designing an intelligent virtual assistant by applying AI strategy across open and closed models, defining technical requirements, finalizing design, and identifying scalable quick wins through low-cost solutions.

Pink Poppy Flowers

Designing AI-Powered Photo Curation and Dynamic Layouts

Senior UX Designer | Launched TreeRing’s first AI photo-curation and layout tool, cutting errors and reprints while simplifying creation for users. The feature boosted retention, supported sales growth, and established a foundation for expanded AI innovation.

About Me
Get to Know Me
Currently, Staff Product UX Designer at TreeRing
Pink Poppy Flowers

Using Research to Inform AI
Innovation

Senior UX Designer | A project dedicated to uncovering critical user issues and mapping opportunities for AI integration, using both qualitative and quantitative UX research to evaluate impact on the business and the user experience.

Pink Poppy Flowers

Elevating Travel Memories Through Generative AI

Senior UX Designer | A B2C & B2B project focused on elevating travel memories through AI enhanced storytelling, using competitive analysis and UX research to identify market gaps, user needs, and opportunities for meaningful innovation and prototyping.

Improving Wayfinding Through UX Strategy

Improved courthouse wayfinding in B.C. by combining user research, signage audits, and UX strategy. Aligned user needs with business goals through personas, journey maps, and service blueprints.

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Service Design for Clear and Accessible UX

Led a user-centered service design project using agile methods. Conducted research, accessibility audits, and testing to design intuitive user flows, wireframes, and a clear information architecture.

I'm always open to discussing new projects, creative ideas, or opportunities to be part of your vision.

Lets Get In Touch

LinkedIn
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